Black Angels Book Report free essay sample

Dark Angels Particulars: Black Angels, a recorded fiction book by Linda Beatrice Brown distributed in 2009 Main Characters: Luke-A 11-year-old slave who breaks planning to travel north and Join the Union Army. Every day A 9-year-old slave who is liberated by her proprietor while association troops are pulverizing the town. She runs into the forested areas with her grandma and her companion however both her grandma and companion bite the dust disregarding her in the forested areas. Caldwell-A white seven-year-old whos mother starts giving birth as the Union soldiers are decimating the town. While hes looking for somebody to help is mother the Union soldiers draw nearer and he needs to run into the forested areas where he rapidly gets lost. Betty Strong Foot-A half African half Indian lady who is a government agent for both the Union and the Confederacy who discovers Luke, Daily and Caldwell in the forested areas and lets them remain with her. Rundown: This story happens in America during and after the Civil War. A youthful slave named Luke takes his lords rifle and flees during the late evening attempting to get together with certain men that he caught wind of who might be traveling north to Join the Union Army. He experienced difficulty discovering them since it was ark and blustery so he went further into the forested areas so he wouldnt be found and rested. The following day Union soldiers came and annihilated the town where another youthful slave, Daily, lives. Her lord discloses to her slaves that they are allowed to go and Daily escapes with her Granny and her companion Buttercup. They run into the forested areas where her Granny before long bites the dust and Buttercup is killed by Union fighters while Daily stows away. Caldwell, a youthful white kid, additionally lives in the town being demolished by Union officers and as this is occurring his mom starts giving birth. He runs off attempting to discover somebody and as the Union soldiers draw nearer, he is compelled to go stow away in the forested areas. He strolls for a brief period attempting to get to his moms companions house since he figures she would have gone there. It gets dull very soon and he goes further in the forested areas to locate a decent spot to rest. The following morning, Luke is traveling north when he runs over Caldwell and Daily dozing in a similar region. At the point when they wake up, Caldwell attempts to flee however Luke compromises him into remaining with him and Daily so they wont get captured as out of control slaves. They made due in the forested areas utilizing Lakes weapon to chase hares, gathering berries and fishing. In any case, after about seven days Daily started to build up a hack that was exacerbated significantly after she fell into a stream attempting to cross it on a fallen tree. She builds up a terrible fever and cant even move. Following 11 days in the forested areas, a lady named Betty Strong Foot discovers them and after seeing how wiped out Daily is, she takes every one of the 3 children back to her lodge. She takes care of them and gives Daily medication until shes altogether improved. Notwithstanding, the children make some hard memories rusting Betty; she is continually leaving in the night. One night when she leaves the children choose to sneak about her lodge to attempt to make sense of what she truly does however she finds them sneaking around. In spite of the fact that she was furious, she comes clean with them; she is a covert agent for both the Union and the Confederacy. Not long after this, in the peak of the story, she chooses to carry Caldwell with her to help her on a strategic. Her crucial go as arranged and she is caught by some white men who perceived her as a covert agent. Fortunately, Caldwell can flee and get Luke and Daily who return Witt Caldwell and help tree Betty When they all return to more up to date Cabin, they understand a warrior had been there. Betty discovers him in the back biting the dust of smallpox. Since this infection is so savage and exceptionally infectious, Betty realizes that the children need to leave very soon. Be that as it may, before they leave, she has Luke convey a Spy message for her. He is caught by Union warriors on his way once more from his crucial figures out how to get away and return to Daily and Caldwell. They bid farewell to Betty and keep on traveling north. They realize that they probably won't have the option to remain accumulate any longer so before they go any further they all cause a settlement to come back To bettys lodge quite a while from now. Inevitably they go over a homestead possessed by a group of previous slaves who are presently free. They let Luke Caldwell and Daily remain with them however they are extremely poor and Luke feels terrible eating what little food they have so he before long leaves and Joins the Union armed force. He doesnt get the opportunity to battle however rather he deals with the creatures and brings the fighters water. Day by day assists take with minding of the children while their mom works and begins to show them how to peruse. After the war closes, Daily gets the opportunity to go to class and in the end turns into an instructor. Luke leaves the military and goes to work in the railroad yard. Surgical tools father had been battling in the war on the Confederate side and he at long last got back to find that his significant other is dead and his child has been absent for around 3 months. He in the long run figures out how to follow him down and Caldwell is compelled to come back toward the south and live with his dad. Be that as it may, in the wake of seeing his dad and different individuals from the Klux Klan murder a blameless person of color and his family, Caldwell escapes and heads back up North. In the end, Daily Luke and Caldwell start to understand that it has nearly been a long time since they left Bettys lodge and they start to advance back there. They are totally excited to see each other yet a little tragic when they arrive and understand that Betty is gone. They remain in the lodge for a night and consider the days when they were Just terrified little children and she had been similar to a mother to them. They understand that she realized they would have returned inevitably and she had left presents for them. Endowments that represented who they truly are and what they were prepared to do. Her blessings give them pop and they leave Bettys lodge realizing that the common war is as yet a continuous fight and they are for the most part going to battle their hardest to pick up uniformity for everybody. Evaluate: I believed this was generally excellent; there is a huge amount of tension in the book, particularly when it gets late around evening time and these little youngsters are isolated in the forested areas. It was a genuine page turner the entire path through and I truly delighted in understanding it. I additionally felt like I could truly associate with the characters and it was difficult to see these guiltless little children be compelled to grow up so quick and she did such an extraordinary Job at crediting their feelings that I wound up feeling a similar way they felt. The main grumbling I had about this book was that the writer didnt make it extremely clear about how much time was going all through the book. I had compose notes and attempt to bits it all together to attempt to make sense of precisely to what extent they had been in the forested areas for. The manner in which the creator composed it caused it to appear as though they were just in the forested areas for a couple of days when truly it was around 3 months. Other than that, I cherished this book and I would enthusiastically suggest it.

East. St. Lousi Essay

East. St. Lousi Essay East. St. Lousi Essay Assembling it Soc 390 April 25, 2013 East St. Louis Illinois is advanced, by their Mayer in his site address, as a â€Å"great spot to live, to work, to work together, and to raise a family† (2011:245). This announcement appears to be opposing to the insights indicating that populace has declined by 33% since 1950 while joblessness is assessed at over half (2011:245). This paper will analyze the verifiable and current neighborhoods, openings for work, and family structures of East St. Louis by utilizing the hypotheses of Massey and Denton, Cohen, and Stack. It will likewise look at why destitution keeps on expanding and give contention that a significant change in social arrangement must occur to disassemble this propagating cycle. To comprehend what changes must be made, a short diagram of the historical backdrop of East St. Louis is vital. Neighborhoods In the mid twentieth century, East St. Louis was an all American city. Individuals from fluctuated foundations were flooding towards this mechanical problem area looking for work that was plenteous. Individuals were building houses and bringing families up in the peaceful rural areas of St. Louis city. Youngsters were allowed to play in the very much manicured open spaces. Couples could go for night walks and tune in to the music playing in the dance club and a lot of independent companies lined the avenues (2011:36). Be that as it may, with the political enthusiasm of this city being outfitted towards industry, this private heaven would before long get ugly. Today, East St. Louis is not really conspicuous to the occupants of its past. The once flourishing organizations are shut and the structures are uninhibited. The lanes are covered with refuse and rubble from the rot of the old structures (2011:39). Vandalism and wrongdoing have taken over in a large portion of the open spaces. T he present inhabitants of this city are currently left to manage the aftermath of this deserted milestone. This circumstance can be seen over and over in urban areas the country over. As examined in Streetwise, the town of Northton experienced a comparative change during World War II (1990:56). The convergence of employments carried allure to the town and thus pulled in lower salary families, the jobless. At the point when neediness moved into the territory, the affluent and working class inhabitants moved out. â€Å"The out-movement of white collar class families from ghetto territories deserted a penniless network coming up short on the establishments, assets, and qualities important for accomplishment in post-modern society†(1993:7). This statement is an accurate impression of what occurred in East St. Louis in the 1960’s. After the social equality development, dark families discovered expanding open doors for progression and began a movement towards better neighborhoods. Thus, white occupants began to escape in the late 1960’s (Nunes, 1998). The white modern laborers began seeing the flood of dark families from Brooklyn infringing on the Northern fringe of East St. Louis. This movement made white families go out just as their activity accordingly giving more assets to dark families moving in, white flight. Gradually the white-claimed ventures lost enthusiasm for the territory and began eliminating. The white collar class blacks stuck to this same pattern and left ju st the low salary dark families inside the city. The chance of getting away from this relinquished city is far-fetched without money related assets. Indeed, even the white collar class families that can effectively make it out of the ghettos are confronted with an exceptionally isolated lodging market (1993:9). Culture of destitution scholars refer to poor hard working attitudes and ethics as the defeat of the city and kept up that these characteristics convey across ages (Hamer 56). Notwithstanding, others refer to changes in government assistance approach focusing on expelling the poor from government assistance folds and compelling them into low pay work as â€Å"welfare racism† (Hamer 57). By and by I accept we can change the government assistance framework to expel the negative impacts without relinquishing the devastated. Once more,

The Castle By Franz Kafka Essay Example For Students

The Castle By Franz Kafka Essay To live isn't simply to exist. For one to exist one should live, investigate, and find out about lifes ways. For some presence might be a hard thing to accomplish throughout everyday life. The Castle, by Franz Kafka portrays the importance of life and presence, demonstrating that human instinct can make ones life a troublesome excursion. In the novel, Kafka shows that life is never the manner in which it appears and will consistently have remaining details. Such an excursion life is, particularly for K. pondering around searching for a spot to which he had a place, some place to call home. Happening upon a little town, an undesirable land assessor endeavors to make a big deal about him self. The town has been anticipating him for quite a while, yet they never anticipated that him should really show up in their little self productive town. It seems like there is a requirement for the land assessor, K., yet on the other hand there is quite requirement for him by any stretch of the imagination. We will compose a custom article on The Castle By Franz Kafka explicitly for you for just $16.38 $13.9/page Request now Forcing on a previously isolated, basic town, K. has made a couple of colleagues. To begin with, with two sisters named Olga and Amelia, and their sibling Barnabus whom is K.s flag-bearer and just methods for speaking with the bosses in the Castle. Out traveling to the Counts Arms for a night drink in the wake of accepting a letter of work from Klamm, it isnt very clear in the event that it affirms or prevents the chance from securing future business, K and Olga run into the barmaid Freida whom K. guilefully begins conversing with so as to discover increasingly about this puzzle man named Klamm, whom is said to remain at the Counts Arms routinely. Frustrated, K. discovers that Klamm is an inaccessible man. The vast majority of Ks time is spent attempting to discover and converse with him. In any case, this will never be accomplished. Apparently the main thing K. accomplished to get from Klamm was Freida, his courtesan. Still not being fulfilled by that, K. proceeds with his long excu rsion of discovering Klamm and the motivation behind why an undesirable land assessor is in such a town. A great deal of the novel had neither rhyme nor reason, it is exceptionally drawn out and not immediate. K. is an undesirable outsider to the townspeople. The book shows that regardless of how hard one may attempt, others make some hard memories tolerating somebody they dont know. There is by all accounts clubs in the town much like there is today in the America society. K. is viewed as a dissident that didnt set in the methods of the town. K.was continually being driven away alongside the issues that should have been settled. Nobody appeared to mind or help K. in any case. The main individual that acknowledged K. for what his identity was is Freida, however yet Frieda at long last left K. for another person. Their relationship was dependent on desire, which finished in a startling way. One can see that a relations transport that has scurrilous inclinations won't work out. In spi te of the fact that this book was difficult to neglected one was as yet capable comprehend what is befalling K. When attempting to comprehend the novel one makes some hard memories making sense of the genuine importance behind the entirety of the disarray of the book. Indeed, even K. makes some hard memories making sense of why nobody will acknowledge the reality a land assessor was called. All the encounters and hardships helped make K. see increasingly about the world and the manner in which things work. Understanding that so as to live and accomplish objectives there are numerous things one must comprehend, experience and acknowledge. Acknowledgment is something everybody needs to learn. This book shows that by not tolerating each other one can not accomplish what is should have been finished. By tolerating change things can show signs of improvement or now and then more terrible as for this situation with K.

How to Write a Resume for a Job Expert CV Advice and Guide

If you’re reading this, we can assume two things about you: you’re a writer and you’re a job seeker. And if you’re anything like most writers, the job application process is quite daunting. Cover letters are a piece of cake. You know how to sell yourself in three paragraphs or less. But resumes are a different story. It certainly doesn’t help that resume trends keep changing. One year employers want a head shot and cardstock resume paper. The next year, your snail mail resume will immediately be filed through the shredder. Here are a few tips on how to write a resume for a job. You can edit your resume immediately, using our pointers to improve your chances of landing your next interview. How to Write a Resume for a Job The most important tip we can give you to improve your resume is to keep the format  clean. If you’re starting your resume from scratch, awesome. If you’re reworking your current resume, then you’ll need to closely examine it. Does it include text boxes and â€Å"trendy† fonts? Take them out. Go ahead, do it now. Then go download yourself a clean, no-frills template from a site like Microsoft Office. The top one-third of your resume is the most important. If we’re being honest, sometimes it’s all the HR department will look at. Once you’re targeted as a viable candidate, your references and educational background will be checked, but before that happens, you’ll need to make the top section stand out. We’ll talk about that in a minute. Everything below that top third is just details. Those details are important, but your objective is to get noticed. Here are a few dos and don’ts about how to write a resume for a job: Do include your employment history. We’ll look at this in a bit more detail later. Do include any relevant certifications, licenses or organizations you hold/belong to. Do include your educational background, but keep it simple. Usually university degrees will suffice. There’s no need to include high school or grade school. Don’t include references. You can provide these as your conversation with your employer progresses. Don’t include dates. Your hiring manager doesn’t need to know that you graduated college 46 years ago. Ageism is real, folks. Don’t contribute to it by dating yourself. Delete Your Objective â€Å"Ask not what your country can do for you†¦Ã¢â‚¬  Maybe John F. Kennedy wasn’t thinking of writing resumes when he said this, but the principle is applicable to crafting your resume. Your prospective employer couldn’t care less about your career goals. It’s just the truth. â€Å"But,† you counter, â€Å"my interviewer asked me where I want to be in five years!† Yes, when you interview for a position as an IT analyst, your prospective employer wants to know that your career goal isn’t to build lighthouses. You already know that the top third of your resume is critical to landing your interview. With that in mind, delete your objective immediately. Just 86 it, no matter how brilliantly written you think it is. You don’t need it. What you need, instead, is to think about how you can benefit the company you’re applying to. Are you in sales? Your interviewer won’t care that you met your quota each month. Tell her instead how you increased your retail location’s visibility in the community via a local event. Are you an information security professional? It won’t matter that you â€Å"completed projects in a timely fashion.† Instead, tell your new boss how you caught that data leak and implemented a new security protocol for Patient Records. Revise and reword, and make this section count. Give your hiring manager something to ask you in your interview. Instead of filling in the blanks as to what you did, make her ask you how you did it. Make Your Resume  Stand Out Gone are the days when Elle Woods’s pink scented resume would be immediately noticed. No, that’s actually a lie. That was never a good idea. But one thing we can say for Elle is that her resume did stand out. You can make your resume stand out, too. Today, job applications are primarily submitted online. This opens a multitude of doors for you to make your own resume unique†¦ how you do this is up to you. But because we like you, we’ll give you a few pointers on how to write a resume for a job which gets noticed. First, because you’ll probably be submitting your resume through a headhunting site like monster.com or indeed.com, you’ll want to be sure you include keywords which are relevant to the position you’re seeking. Include the obvious keywords, like â€Å"customer service experience† or â€Å"employee scheduling.† But be creative, as well. Use action words such as â€Å"accomplished† or â€Å"developed† to enhance your resume. Secondly, you’re using technology, so make the best of it. Opt for an interactive resume. Include hypertext with links to your portfolio or your LinkedIn profile. You can even direct your email address to connect to you via Skype. Use your imagination, and let your prospective employer see that you know how to use the computer you’re typing on. Finally, despite everything we just told you, there should still be some measure of simplicity. Be certain that your future boss will be able to glean information about you from just a glance at your resume. She receives hundreds of resumes, and the last thing she’ll do is click a hundred links just to get to yours. Keep your achievements visible. Use the links to showcase the specifics. Just dont go overboard. Use your Gift for Writing If you’re like a million other people, you sometimes feel that you’ve had a bit of a ho-hum employment history. Whatever you do, don’t let this feeling of insecurity translate to a shoddy resume. You are the right person for this job! You can perform the work requirements. Maybe you’re looking for a job in childcare when previously you’d been a short order cook. That’s great. Tell the boss that you’re familiar with the dietary  requirements of those kiddoes, and that you’re also familiar with sanitation practices. If you were a cashier at a big box retailer and now you’d like to manage one, tell HR about your experience with scheduling your fellow minions’ lunch breaks. Even if you only did it once. Learning how to write a resume for a job isn’t rocket science, even though sometimes it feels that way. A streamlined resume in conjunction with a well written cover letter is really all you need. Be honest with yourself and your employer, use your creativity, and you’ll be sitting in interviews before you know it.

Example Chi-Square Test for a Multinomial Experiment

One use of a chi-square distribution is with hypothesis tests for multinomial experiments. To see how this hypothesis test works, we will investigate the following two examples.   Both examples work through the same set of steps: Form the null and alternative hypothesesCalculate the test statisticFind the critical valueMake a decision on whether to reject or fail to reject our null hypothesis.   Example 1: A Fair Coin For our first example, we want to look at a coin.   A fair coin has an equal probability of 1/2 of coming up heads or tails. We toss a coin 1000 times and record the results of a total of 580 heads and 420 tails. We want to test the hypothesis at a 95% level of confidence that the coin we flipped is fair. More formally, the null hypothesis H0 is that the coin is fair. Since we are comparing observed frequencies of results from a coin toss to the expected frequencies from an idealized fair coin, a chi-square test should be used. Compute the Chi-Square Statistic We begin by computing the chi-square statistic for this scenario. There are two events, heads and tails. Heads has an observed frequency of f1 580 with expected frequency of e1 50% x 1000 500. Tails have an observed frequency of f2 420 with an expected frequency of e1 500. We now use the formula for the chi-square statistic and see that χ2 (f1 - e1 )2/e1 (f2 - e2 )2/e2 802/500 (-80)2/500 25.6. Find the Critical Value Next, we need to find the critical value for the proper chi-square distribution. Since there are two outcomes for the coin there are two categories to consider. The number of degrees of freedom is one less than the number of categories: 2 - 1 1. We use the chi-square distribution for this number of degrees of freedom and see that χ20.953.841. Reject or Fail to Reject? Finally, we compare the calculated chi-square statistic with the critical value from the table. Since 25.6 3.841, we reject the null hypothesis that this is a fair coin. Example 2: A Fair Die A fair die has an equal probability of 1/6 of rolling a one, two, three, four, five or six. We roll a die 600 times and note that we roll a one 106 times, a two 90 times, a three 98 times, a four 102 times, a five 100 times and a six 104 times. We want to test the hypothesis at a 95% level of confidence that we have a fair die. Compute the Chi-Square Statistic There are six events, each with expected frequency of 1/6 x 600 100. The observed frequencies are f1 106, f2 90, f3 98, f4 102, f5 100, f6 104, We now use the formula for the chi-square statistic and see that χ2 (f1 - e1 )2/e1 (f2 - e2 )2/e2 (f3 - e3 )2/e3(f4 - e4 )2/e4(f5 - e5 )2/e5(f6 - e6 )2/e6 1.6. Find the Critical Value Next, we need to find the critical value for the proper chi-square distribution. Since there are six categories of outcomes for the die, the number of degrees of freedom is one less than this: 6 - 1 5. We use the chi-square distribution for five degrees of freedom and see that χ20.9511.071. Reject or Fail to Reject? Finally, we compare the calculated chi-square statistic with the critical value from the table. Since the calculated chi-square statistic is 1.6 is less than our critical value of 11.071, we fail to reject the null hypothesis.

The Sorrow Of War And Full Metal Jacket Essay - 1287 Words

The Sorrow of War and Full Metal Jacket both have one main element in common – the Vietnam War. Other than the similar time period, these two representations of the Vietnam War differ drastically. The Sorrow of War, a novel written by Bao Ninh, follows a North Vietnamese solider named Kien during his years fighting for the communist regime and documenting his hardships before, during, and after the war. Full Metal Jacket is a movie that depicts the American side of the war in Vietnam, focusing on one group of Marine recruits and their journey to the frontlines. Both representations contain similar themes of mental illness, personal sufferings, and unfathomable wartime situations. Nevertheless, I believe that The Sorrow of War captures human emotion and turmoil more precisely than Full Metal Jacket does through the author’s word choice and exemplary descriptions of his sorrows experienced due to the war. The Sorrow of War shows the Vietnam War from a communist’s point of view; a perspective that is often overlooked and misunderstood by Americans. This literary work exemplifies the idea that all humans encompass feelings and emotions regardless of their political affiliation, citizenship, and/or ethnicity. Furthermore, Americans are seen as the â€Å"bad guys† to the North Vietnamese, invading their country, killing their people, and raping their women. Another realistic aspect of The Sorrow of War is how Kien suffers from survivor’s guilt – he is unable, even in decades afterShow MoreRelated Bao Ninhs Sorrow of War Essay1010 Words   |  5 PagesBao Ninhs Sorrow of War When we think of the Vietnam War, we think of all the hell and torture that American soldiers went through with little regard to the Vietnamese and the hardships they endured. Reading the Sorrow of War gave me a clear understanding of the Vietnamese people and the suffering that the war caused them. The Sorrow of War is unique and powerful in the sense that it is written by a Vietnam army veteran and gives the perspective of the war from a Vietnamese soldier. It is oneRead MoreEssay on Moral Split and Respect4263 Words   |  18 Pagesjust like the Vietnam War. Americans went into the war with culture relativism. They thought the decision to assist in the fighting against communism was the ultimate must. They sent young men blindly into a foreign land and were so positive that it was going to be an ideal outcome. If the Northern Vietnamese was defeated, then it might be a different story; however, the consequences they must face. On the other hand, the Vietnamese had two diffe rent perspectives of the war. The Southern VietnameseRead MoreThe Things They Carried By Tim O Brien1459 Words   |  6 Pages1950’s, the Vietnam War turned to be the modern pinnacle for battles resulting in the deaths of 58,000 American soldiers and millions of Vietnamese death. It saw the viable destruction of modern technology such as the newly fashioned M-16 rifle and the Apache, a helicopter made for mass destruction. For the soldiers experiencing Vietnam, it was truly an experience which would shape their hearts and minds forever. As evidenced in Tim O’ Brien’s The Things They Carried, The Vietnam War was an emotionalRead MoreVampire Diaries61771 Words   |  248 Pagessomething terrible was about to happen. Maple Street was deserted. The tall Victorian houses looked strange and silent, as if they might all be empty inside, like the houses on an abandoned movie set. They looked as if they were empty of people, but full of strange watching things. Th at was it; something was watching her. The sky overhead was not blue but milky and opaque, like a giant bowl turned upside down. The air was stifling, and Elena felt sure that there were eyes on her. She caught sight ofRead MoreAutobilography of Zlatan Ibrahimovic116934 Words   |  468 PagesCHAPTER 1 Pep Guardiola, the coach in Barcelona, with his grey suits and troubled face, came up to me looking concerned. I thought he was all right at that time, certainly not a Mourinho or Capello, but an ok guy. This was way before we started our war. It was the fall of 2009 and I was living my childhood dream. I was playing in the best team in the world and had been welcomed by 70 000 people at the Camp Nou. I was walking on clouds. Well maybe not entirely, there were some bullshit in the papersRead MoreEssay on Fall of Asclepius95354 Words   |  382 Pagesget out of all the infested areas around the world. There was problem about fleeing from infested areas. Everywhere was infested. There was no where anyone could go without encountering the walking plague. You know that phrase War is Hell? Well... its dead wrong. War at least has some organization to it. What was faced in the last days... by last days I mean the last days of civilization not life; itself. What was faced was hell. Everyone went ape shit insane. Everyone was killing and rapingRead MoreInnovators Dna84615 Words   |  339 Pagesservices, as well as founders and CEOs of game-changing companies built on innovative business ideas. These were people such as eBay’s Pierre Omidyar, Amazon’s Jeff Bezos, Research In Motion’s Mike Lazaridis, and Salesforce.com’s Marc Benioff. For a full list of innovators we interviewed whom we quote in this book, see appendix A; virtually all of the innovators we quote, with the exception of Steve Jobs (Apple), Richard Branson (Virgin), and Howard Schultz (Starbucks)—who have written autobiographiesRead MoreDeveloping Management Skills404131 Words   |  1617 PagesFruhbeis Permissions Project Manager: Shannon Barbe Manager, Cover Visual Research Permissions: Karen Sanatar Manager Central Design: Jayne Conte Cover Art: Getty Images, Inc. Cover Design: Suzanne Duda Lead Media Project Manager: Denise Vaughn Full-Service Project Management: Sharon Anderson/BookMasters, Inc. Composition: Integra Software Services Printer/Binder: Edwards Brothers Cover Printer: Coral Graphics Text Font: 10/12 Weidemann-Book Credits and acknowledgments borrowed from other sourcesRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesKenny Beck Text and Cover Designer: Wanda Espana OB Poll Graphics: Electra Graphics Cover Art: honey comb and a bee working / Shutterstock / LilKar Sr. Media Project Manager, Editorial: Denise Vaughn Media Project Manager, Production: Lisa Rinaldi Full-Service Project Management: Christian Holdener, S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Binder: Courier/Kendallville Cover Printer: Courier/Kendalville Text Font: 10.5/12 ITC New Baskerville Std Credits

Marketing Strategy and Plan Business Technological Plan

Question: Describe about the Marketing Strategy and Plan for Business Technological Plan. Answer: Introduction Technology is the combination of scientific knowledge and some scientific techniques which applied for the purpose of making the life of the common people easy and convenient. One can consider twenty-first century as the era of technology as the technological development is at its pick right now. There is technology everywhere as we have become heavily dependent on them (Norman Verganti, 2014). Emerging technologies refers to those technologies which are unorthodox from the scientific point of view and at the same time they can transform the life of common people heavily. There is s great significance of emerging technologies in todays life (Vashist et al., 201). The main purpose of the report is to develop marketing plan and strategies for a new emerging technology. Standing at the time of environmental resource shortage, it is very essential to develop something which can be beneficial for both the environment and for the common people. Thus, the Next-Generation Batteries are considered as the emerging technology for this report. The first part of the report gives a brief introduction of the report. After that, a description of the product as well as the unique selling propositions is discussed. The next parts involve various stages of the development of the marketing plans and strategies of the product. These parts include the description of target customers, pricing and positioning policies, promotional techniques, financial plans and others. Lastly, based on the total report, a conclusion has been drawn. Description and Unique Selling Proposition (USP) Energy is the most important resource in the world. People all over the globe heavily depend on the source of energies for their various needs. Two of the most important source of energies is the solar energy and the wind power energy. A large number of people all over the world are using these two energies for their daily purposes. However, the fact is that there is a high uncertainty exists in the supply of solar and wind powers. On the other hand, renewable powers are not reliable to the common people as they cannot afford the price of the products. These are the main reasons why emerging technologies are gaining popularities. Among them, the Next-Generation Batteries are on e of the most important emerging technologies in the globe. There is huge difference between the existing carbon batteries and the Next-Generation Batteries. They existing lead-acid batteries consist of heavy metals, carbons, caustic chemicals and many other ingredients which have an adverse effect on the environment as well as on the humans and animals. However, the main ingredients of Next-Generation Batteries are sodium, aluminum and zinc which do not have an adverse effect toward the environment and the ecosystem. There is some Unique Selling Propositions (USP) of Next-Generation Batteries. First of all, they come in all sizes. That is they can be used for the house purposes as well as for the industrial purposes. The Next-Generation Batteries have the capacity to provide power to a whole small village. One of the greatest USPs of this kind of batteries is the affordable price. The price of Next-Generation Batteries is comparatively lower than the conventional batteries. On the other hand, Next-Generation Batteries are emission free batte ries which use less energy so that they can be used for lone times (www.weforum.org 2016). Target Customers Customers are one of the most important aspects of a marketing plan as the product is developed for them. The first aspect of developing a marketing plan is to set the target customers (Ratliff Gallego, 2013). In the case of Next-Generation Batteries, there are certain divisions in the target customers. As per the description, Next-Generation Batteries are available in different sizes for different uses. Firstly, the target customers will be divided in two age groups; they are 7years-25 years and 25 years above (Wedel Kamakura, 2012). The first age group consists of school and college goers who need to use calculators, laptops and other educational props which need batteries. The second age group consists of professionals and businessmen who need batteries for different uses. On the other hand, the Next-Generation Batteries will be available for the industrial purposes. Now-a-days businesses have become more environments friendly. Thus, the Next-Generation Batteries will be popular among the business for its environment friendly features. The Next-Generation Batteries will be available for lighting up the remote villages where there is no connection of electricity. These are the potential customers of the Next-Generation Batteries. It is believed that the unique features of the product will make in popular among the users. Pricing and Positioning Strategies Pricing and positioning strategies set the direction of a product as they are very much crucial for the success of a product. In case of the Next-Generation Batteries, high penetration pricing policy has been recommended. In the high penetration strategy, initially the price of the product is kept low to gain popularity (Spann, Fischer Tellis, 2014). This strategy is perfectly applicable for the Next-Generation Batteries as it is brand new product in the market. Though the price of this kind of batteries are lower than the conventional batteries, the much lower price at the time of introduction will help in switching the customers from other products to this product (Kireyev, Kumar Ofek, 2014). Positioning strategy refers to the techniques to present the new technology to the customers. There is no need for competitors analysis as the Next-Generation Batteries are brand new products and no other companies produce this kind of product. Hence, there is strong need to make the customers know about the products. The tagline for the Next-Generation Batteries will be Power for the World. The advertisement of this product will be come with this tagline. The USPs of the product needs to be stated clearly as it will create mass awareness about the Next-Generation Batteries (Solomon, 2014). Distribution Plan Distribution plan refers to the process of distributing the product among the customers. There are certain factors in this process that needs to be taken care in a good manner (Bai Xu, 2015). As the adopted price policy is high penetration, it is recommended that there should be fewer intermediaries between the producers and the customer. Next-Generation Batteries are a brand new technology in the market. Though it is an excellent product, it is not possible to ascertain the demand of the product. Hence, it is recommended that the company should produce a minimum unit of products to test the market demand. After that, production will be done accordingly. Various types of Next-Generation Batteries will be delivered to different shops and dealers for the purpose of selling. Customers can buy the Next-Generation Batteries from those shops directly. On the other hand, the company is planning to give dealership of the Next-Generation Batteries to the interested dealers. They will buy the product on the behalf of the company. In case of the large Next-Generation Batteries, there will be support for the installation of the batteries in plants and other places. There will be a system of after sales services for the large batteries (Raut, 2013). Offers Offer is an important tool for marketing plan. Attractive offers always help to attract more customers toward the product (Jolibert et al., 2012). In the case of the Next-Generation Batteries, there is a great significance of offers in formulating the marketing plans and strategies. As per the report, the Next-Generation Batteries are an emerging technology which has never used before. Hence, it is natural that people will be hesitated to buy the products and use them as there is a high chance of making loss. This is the part where attractive offers play a special role. Some special deals and offers have been developed. There will be a discount of 20% on the price of all batteries in the first six months of launching. Guarantee period will be offered with each type of Next-Generation Batteries. In case of any inconveniences in the guarantee period, the product will be replaces with another new one. In case of the big Next-Generation Batteries, the post installation services for six m onths will be provided in free of cost. Again, in case of the big batteries, live online support will be provided by the technological expert of the company for 24*7. These are the attractive offers and services offered by the company (Christopher, Payne Ballantyne, 2013). Marketing Materials Marketing material refers to various printed pieces that will help to market the business. There are various kind of marketing materials are available to promote the new product (Crocker, 2016). In case of the Next-Generation Batteries, the following marketing materials are suggested: A well-designed website: This is the era of internet. In this era, people like to search for everything in the Google. Thus, it is much needed to develop a well designed website which will contain all necessary information about the Next-Generation Batteries (Gibbs Gretzel, 2015). Business Cards: A well-designed business card is another excellent way to promote the business of Next-Generation Batteries. A potential customer may not be interested to by the products until he/she is handed a business card. Eye-Catching Catalogues: Catalogues are something which contained the printed images and descriptions of prices about the products. In case of Next-Generation Batteries, a catalogue is recommended to develop so that customers can see and choose the variety of Next-Generation Batteries. Professional Letterhead and Custom Envelop: It is recommended to create a letterhead and customized envelop for which will include the logo, name, address, tagline and a picture of the company. This will create a good impression to the customers. Marketing and Promotional Strategies Marketing and promotional strategies are the strategies which helps a business to reach to its target customers. There are various kinds of promotional strategies. However, all of the promotional strategies are not applicable in all situations (Kotler et al., 2015). In case of the Next-Generation Batteries, the adopted promotional strategies are discussed below: Television Ads: One of the best promotional tactics is giving the advertisement in various popular TV channels. Almost every people watches TV now-a-days. This strategy will help to promoter the Next-Generation Batteries in potential customers (Bellman et al., 2014). Internet Ads: Twenty-first century is the century of internet. Every people all over the world is using internet on daily basis. Hence, an advertisement in the internet will make a large portion of people aware of the Next-Generation Batteries. Newspapers: There are many remote places where there is no electricity for television and internet. Newspaper is the ideal medium for promotion in that kind of places. Newspaper reaches every corner of a country and an advertisement of the Next-Generation Batteries in the newspapers will let people know about the emerging technology. Public Relation: The organization should organize various kinds of public relation events stating the features of the Next-Generation Batteries. This events will help people know about the product and will also develop the relationship between the customers and the company. Press Release: Various Press releases will be published on a regular basis. These will include the description of the verities of the Next-Generation Batteries. A lot of people will come to know about the product through these press releases. Joint Ventures and Partnerships There is a huge cost involved in the process of presenting a new emerging technology in the market. First of all, it is a process of continuous learning which requires research and the research cost is generally very high. Thus, it is suggested that the company should make a partnership or make a joint venture with other technological companies so that the research process can be carried on smoothly (Killing, 2012). In this perspective, it is recommended to tie up with electronic companies and automotive companies. These two types of companies are recommended because they have operations which include various types of batteries. On the other hand, the joint venture will help to raise funds for the further research and development of the Next-Generation Batteries. Thus, it is recommended to make a partnership or joint venture for the betterment of the research (Lorange, 2013). Financial Projection Financial projection refers to the forecast or estimation of the revenues and the expense of an organization. On the other hand, the financial projection also includes the long term financial plans of an organization (Jesus Silva, 2012). In case of the Next-Generation Batteries, it is not possible to find out the historical financial data of the product as it is brand new product. Again, it is not possible to know the revenues. However, the revenues can be estimated. There are various cost involved in the process of development and marketing of the Next-Generation Batteries. The expenses are the development expense, promotional expense, marketing expense and others. The projected expenses are shown below: Expenses Cost ($) Development Expense 2,00,000 Promotional Expense 1,00,000 Advertising Expense 75,000 Legal Expense 50,000 Distribution Expense 50,000 Others 25,000 Total 5,00,000 The above table shows the projected expenses of the development of the Next-Generation Batteries and the marketing cost. As per the above table, the expense which includes the most amount of money is the development cost of the Next-Generation Batteries. As this is a new product in the market, it needs a lot of promotion and advertisements. This is why there is a large expense projected in promotional and advertisement activities. There are other expenses like the legal and distribution expenses. It is predicted that the new technology that is the Next-Generation Batteries will generate revenue of more than $ 5, 00,000. However, the exact amount cannot be predicted. The long term financial plan of the company is to gain the top market share in terms of the revenue from Next-Generation Batteries. The expenses will be shared by the partner companies as a joint venture is proposed. On the other hand, the necessary funds will be provided by the main as well as by the partner companies (G artner, Frid Alexander, 2012). Conclusion Technology is an important aspect in todays life. It is almost difficult to survive without the help of technology. Standing at this point, emerging technologies are covering the world gradually. One of those emerging technologies is the Next-Generation Batteries. Next-Generation Batteries helps to reduce the use of natural resources. As per the report, the marketing plan and strategies of Next-Generation Batteries has been recommended. While preparing the report, it has been seen that there are certain important aspects exist which need to be considered while developing the marketing plan and strategies. One needs to identify the unique selling propositions of the product which they want to market. After that the ascertainment of potential or target customers is important. It helps to predict the customer base of the product. The next very important aspect is the setting up of pricing policy and positioning strategy. This is a very sensitive place where the effective decision is needed. Pricing should be in such a way that the customers are attracted to buy the product. After that, the product needs to be presented in such a way that the unique selling propositions are highlighted clearly. On the other hand, the advertising and promotional strategy should be effective so that the people become aware of the product. It is very important to make the financial projection along with the marketing plan as this will decide the direction of the product. Hence, it is concluded that, to make an effective marketing plan d strategy, it is necessary to consider and include all the marketing aspe cts. References Bai, X., Xu, L. (2015, March). Production and distribution plan for fresh produce under random fuzzy environment. InFuture Information Engineering and Manufacturing Science: Proceedings of the 2014 International Conference on Future Information Engineering and Manufacturing Science (FIEMS 2014), June 26-27, 2014, Beijing, China(Vol. 2, p. 139). CRC Press. Bellman, S., Robinson, J. A., Wooley, B., Varan, D. (2014). The effects of social TV on television advertising effectiveness.Journal of Marketing Communications, 1-19. Christopher, M., Payne, A., Ballantyne, D. (2013).Relationship marketing. Taylor Francis. Crocker, K. (2016). Promotional and Marketing Materials for the 2016 Awards. Gartner, W. B., Frid, C. J., Alexander, J. C. (2012). Financing the emerging firm.Small business economics,39(3), 745-761. Gibbs, C., Gretzel, U. (2015). Drivers of responsive website design innovation by destination marketing organizations. InInformation and Communication Technologies in Tourism 2015(pp. 581-592). Springer International Publishing. Jesus, D. M., da Silva, M. M. (2012). Financial Projections based on Business Model Canvas.Lisbon: Instituto Superior Tcnico. Jolibert, A., Mhlbacher, H., Flors, L., Dubois, P. L. (2012).Marketing management: A value-creation process. Palgrave Macmillan. Killing, P. (2012).Strategies for joint venture success (RLE international business)(Vol. 22). Routledge. Kireyev, P., Kumar, V., Ofek, E. (2014).Match your own price? self-matching as a retailers multichannel pricing strategy. Tech. rep., Working Paper, Harvard Business School. Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015).Marketing. Pearson Higher Education AU. Lorange, P. (2013). Co-operative strategies: planning and control considerations.Strategies in global competition, 370-389. Norman, D. A., Verganti, R. (2014). Incremental and radical innovation: Design research vs. technology and meaning change.Design Issues,30(1), 78-96. Ratliff, R., Gallego, G. (2013). Estimating sales and profitability impacts of airline branded-fares product design and pricing decisions using customer choice models.Journal of Revenue and Pricing Management,12(6), 509-523. Raut, B. (2013). Marketing Planning: Feeniks Koulu. Solomon, M. R. (2014).Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ: prentice Hall. Spann, M., Fischer, M., Tellis, G. J. (2014). Skimming or penetration? strategic dynamic pricing for new products.Marketing Science,34(2), 235-249. These next-generation batteries could end energy poverty. (2016).World Economic Forum. Retrieved 19 October 2016, from https://www.weforum.org/agenda/2016/06/next-generation-batteries Vashist, S. K., Luppa, P. B., Yeo, L. Y., Ozcan, A., Luong, J. H. (2015). Emerging technologies for next-generation point-of-care testing.Trends in biotechnology,33(11), 692-705 Wedel, M., Kamakura, W. A. (2012).Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media.